Hello

I want to help your business be more successful. What do you need:

Whatever your content needs, I’m here to help. Drop me a line here or scroll down for more information on what I can do for you.

Or, you can look me up on People Per Hour:

www.nicolahasted.com
Nicola Hasted – Freelance Content Writer – Hire Me through People per Hour

 


Blogs & Articles

The most important thing about article writing is the headline

It has to grab your attention, make you click on it and read more.

After your reader has clicked on an article, they need to quickly engage with the content. Sometimes this is done by telling that person what they want to know. Sometimes its by telling a story to the people reading.  But each sentence has to earn its place. The content needs to speak directly to your customer avatar. It needs to discuss their pain points, their frustrations. And mostly using short sentences.

Breaks in paragraphs work well too.

You need to get your message across and deliver top class content, not just waffle. Offer your advice freely and with generosity. Make the article useful. Valuable. Invaluable!

Add more sub headings

To help people scan the page to find the information they’re after. Like the answer to the posed question or what exactly is that one weird tip that will destroy belly fat (there is no such tip, by the way).

Articles, especially blogs posts, have an informal language and often ignore some grammatical etiquette. It all depends who the target audience is. My natural style is conversational, friendly and warm. It helps me softly deliver a helpful message without seeming pushy or boring. I can write in short form of up to 800 words. Or the trending long-format, deep dive articles between 2000 and 3000 words.

You can contact me using this form and we can discuss what is right for you.

And always add a call to action.

Examples of Articles and Blog Posts

Here’s an article I wrote for bodyICE about how their customers can treat lateral epicondylitis (aka tennis elbow) using one of their recovery ice packs.

Or perhaps the vitality important health benefits of eating dark chocolate written as part of a series for artisan confectioners. So Sweet.

You can find more examples of the blog posts and articles I have written on my portfolio page.

Website Content

So, you’ve hired the best team of web developers money can buy to create a new spellbinding website for your business. And doesn’t it looks fabulous!

Graphics, animation, sliders, pop-ups… now you just need some content to match.

I can tailor my style to suit the needs of your business and speak directly to your customers – copy that turns traffic into sales.

  • Homepage
  • About Page
  • Products and services
  • Staff Bios
  • Help & Advice
  • FAQs

I have a background that includes software development, clinical sciences and project management so I can make ‘technical’ accessible.

My background also includes fitness and lifestyle, online gift retailing and crafts so I can keep it human, friendly and warm too.

You can read about website projects I have worked on here and here. Or check out my portfolio page for more projects.

For single page projects, website re-writes and new business start-up sites, contact me today to discuss how I can help you with your content.

Product Descriptions

Product descriptions are a vital communication tool for your prospective customers. They need to provide information so that an informed purchase can be made (to limit refunds and returns) but they need to sell the “lifestyle” that the product offers: how much better will your life be if you bought this item? What problems would it solve? I can produce these kinds of descriptions for your products.

You provide me with the photos and any relevant dimensions and technical info, and I’ll get cracking. Punchy, dreamy, quirky, stylish, dramatic, weird: you tell me your style and I’ll write a killer description to match.

Available in sizes S, M & L.

You can read examples of my product descriptions here.