The baby boomers, now in their late 60s and 70s, are helping to fuel the ‘bloom’ in wellness tourism. It’s a global billion dollar industry that is set to grow as our ageing population grows too. Read the full article on wellness tourism here.
So how can a hotel tap into this lucrative market? What makes a hotel a wellness destination? In my follow up blog post I look at ideas on how a hotel can improve its wellness offering and market itself to wellness travellers.