Wellness tourism and healthy ageing

The baby boomers, now in their late 60s and 70s, are helping to fuel the ‘bloom’ in wellness tourism. It’s a global billion dollar industry that is set to grow as our ageing population grows too. Read the full article on wellness tourism here.

So how can a hotel tap into this lucrative market? What makes a hotel a wellness destination? In my follow up blog post I look at ideas on how a hotel can improve its wellness offering and market itself to wellness travellers.

Published by Nicola Hasted

I’m an SEO health content writer who provides digital content marketing services to healthcare businesses. This means I help SMEs and start-ups, like you, with online marketing by adding valuable and helpful content to your websites and digital media.

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