Welcome to the future of your healthcare blog
Part of wanting to improve equality of access to quality healthcare is helping pharmacies gain online visibility. Pharmacists are vital frontline medical professionals who are too readily overlooked by the public as pill dispensers. For the UK, the shift in responsibility from GP to Pharmacy is a game changer that needs to be communicated correctly and monitored.
Pharmacies have great advice and expertise to offer the public and their services simply are not publicised enough. Marketing issues facing community pharmacies include what to topics to write about, how to get the right tone and develop a brand voice, avoiding technical language in their communications, and which social media channels should pharmacists use?
Post extract: 3. Frequently asked questions What are those questions you get asked time and time again? Answer them in a blog post! 4. Frequently un-asked questions What are the questions your customers may be too embarrassed to ask? Such as how do you use a suppository. Answer these in a blog post too. Read …
