Writing product descriptions can be as simple listing the technical features of a product. Not so with jewellery. Given as a gift or worn to express one’s personality, jewellery is far more emotive and personal. So the description needs to match. It needs to paint a picture of who the person is when they wear the jewellery. This is one example from a range of jewellery all based around the semi-precious stone, African turquoise. You can read about African turquoise here.