Case Study: Increased visibility for a travel clinic

Problem: A travel clinic’s new service was going unnoticed Dedham Pharmacy is a community pharmacist serving an area in North East Essex. It has a thriving travel clinic and their recent yellow fever vaccination accreditation is a great addition to their services. But the new offering was going unnoticed. Solution: A keyword-optimised blog post targetted […]

Wellness tourism and healthy ageing

The baby boomers, now in their late 60s and 70s, are helping to fuel the ‘bloom’ in wellness tourism. It’s a global billion dollar industry that is set to grow as our ageing population grows too. Read the full article on wellness tourism here. So how can a hotel tap into this lucrative market? What […]

Why yoga is the ancient fix for a modern life

Yoga is a hugely popular choice of exercise for men and women of all ages. In the U.S. alone, the number of yoga participants increased by 50% between 2012 and 2016. And that trend looks to continue. So why is yoga so popular? And why should you take up yoga instead of any other form […]

Self-doubt and freelancing

Why would anyone hire you? Seriously, why would anyone pay you to do anything? You don’t know what you’re talking about, you’re not an expert and you have zero experience. You’re a joke and you know it. Sound familiar? Chances are if you’re thinking of becoming a freelancer (or already are), it’s your own brain […]

Is mental health and brain health the same?

Should mental health be viewed as brain health? Today is World Mental Health Day (at least it was when I started researching an article on good brain health). Social media was full of personal stories of mental health, voices challenging the mental illness stigma plus all the memes about how “it’s okay to not be […]

Using Urine: 10 Surprising Purposes for Pee

Using Urine: 10 Surprising Purposes for Pee We all urinate. Fact. I’m not even going to bother citing that reference. Collectively, humans produce 10 billion litres of urine every day.  Is that a lot of waste in need of disposal or is it a valuable commodity that we a literally “pissing” away? Using urine was […]